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TV Guide's The Rockford Files Page, with TV Listings,  Photos, Videos, Exclusive News and More.

 

 
Home > Index > TV Character Bios > Jim Rockford
       
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ROCKFORD, Jim
(The Rockford Files)
( 555-2368 [or 2867 or 9000]
c/o Rockford Private Detective Agency
Paradise Cove Trailer Colony
2354 Pacific Coast Highway
Los Angeles, CA [Malibu area]

James Garner as Jim Rockford - The Rockford Files
Jim Rockford

Jim is an ex-con turned private detective. A veteran of the Korean war (5th Regiment Combat Team), Jim served five years of a twenty year sentence in San Quentin (C Block) for armed-robbery until new evidence earned him a pardon. Most days Jim would rather be fishing, but he’s got to pay the bills and so he charges $200 a day plus expenses for his private eye services.

Jim owns a gun but keeps it in a cookie jar in his mobile home [“I don‘t shoot it. I just point it“]. To get around, Jim drives a bronze-colored Firebird Esprit. [License Plate # 853 OKG]. He keeps a small offset press in the back seat to print up instant business cards for any occasion. When Jim gets into a fist fight he is more likely to hurt his hand when he punches a guy in the face or get clobbered in the head from a sucker punch. But Jim is tenacious and no matter how much he gets abused, he always finds the energy to fight the good fight and come through for his clients.

Jim’s close friends included his crusty father, Joseph “Rocky” Rockford, a retired long-haul truck driver who nags Jim to get a real job; Beth Davenport, Jim’s lawyer and romantic interest; Sgt. [later Lieutenant] Dennis Becker, Jim’s police contact at the Wilshire Division of the LAPD; Dennis’ wife, Peggy; Evelyn “Angel” Martin, Jim’s cowardly ex-cellmate and con artist who constantly involves Jim’s in his less than legal shenanigans; Gandolph Fitch, a tough-talking black man; John, a former outlaw biker turned criminal lawyer who replaced Beth as Jim’s Lawyer; Meghan, a blind psychologist whom Jim truly cared for; and Rita Capkovic, a streetwise hooker.

Jim with his father Joseph
Jim with his father Joseph "Rocky" Rockford

Some of Jim’s rivals in the PI business included Richie Brockleman, an eager, novice investigator; and Lance White, a handsome, impeccably dressed male model/private eye who has no talent but gets all the glory [which really gets on Jim’s nerves].

When Jim is not on the job, he just likes to relax in his ocean side abode, watch some baseball or basketball on TV and maybe do a little fishing with his father, Rocky. Jim's favorite foods included Oreos, beer, a good steak dinner and a hearty, spicy taco from his favorite restaurant Casa Tacos.

"This is Jim Rockford. At the tone leave a name and message. I'll get back to you."

Jim fields his personal and business messages on an answering machine. The recorded message proclaims "This is Jim Rockford. At the tone leave a name and message. I'll get back to you." Some classic messages left on the machine included:

“Jim, it‘s Nora at the Market. It bounced. Do you want us to tear it up, send it back or put it with the others."

"Jimmy, ol' buddy-buddy--It's Angel. You know how they allow you one phone call? Well, this is it. Hello?, Hello? Hello? Hello?!"

"This is Marie at Liberty Bail Bonds. Your client Todd Lehman skipped and his bail is forfeit. That's the pink slip on your '79 Firebird, I believe. Sorry, Jim. Bring it on over."

"This is Mrs. Mosely at the library. We billed you for your overdue book Karate Made Easy. We abuse our library, we don't get our cards renewed."

"This is the Message Phone Company. I see you're using our unit. Now how 'bout paying for it!?"

Trivia Note: Jim's address is also referred to as 29 Palm Road or 29 Cove Road or 2356 Pacific Coast Highway. Paradise Cove is actually a private beach north of Malibu with a gate to regulate pedestrians and drivers. Rockford's trailer was placed in the parking lot of the Sand Castle Restaurant, a real eatery on the beach at 28128 Pacific Coast Highway. William Conrad's house on Jake and the Fatman was the first house to the right of the restaurant. Paradise Cove was also on the Beach Boys' Surfin' Safari album cover and was used in filming the teenage sitcom GIDGET/ABC/1965-66.

Noah Beery, Jr., (a.k.a. "Pidge") who played the role of Joseph "Rocky" Rockford died
at his Tehachapi, California ranch on November 11, 1994. He was 81. Earlier in his career Noah Beery, Jr. made his first screen appearance in Douglas Fairbanks' The Mark of Zorro (1920) which co-starred his father Noah Beery, Sr. as Sergeant Garcia (film star Wallace Beery was Noah Beery's Jr. uncle). In the 1950s Pidge played the role of Joey the Clown on the TV series CIRCUS BOY and later appeared on the weekly TV series THE QUEST (1981) and THE YELLOW ROSE (1983).

The Rockford Files left the air as a regular series in 1980 but continued as TV Movie of the weeks. They included:

The Rockford Files: I Still Love L.A. (1994)
The Rockford Files: A Blessing in Disguise (1995)
The Rockford Files: Friends and Foul Play (1996) 
The Rockford Files: Godfather Knows Best (1996)
The Rockford Files: If the Frame Fits...1996) 
The Rockford Files: Punishment and Crime (1996) 
The Rockford Files: Murder and Misdemeanors (1997)
The Rockford Files: If It Bleeds... It Leads (1999) 

When actor John Ritter died in 2003, James Garner joined the cast of the sitcom 8 SIMPLE RULES (FOR DATING MY TEENAGE DAUGHTERS)/ABC/2002+ as Grandpa Jim, the father of Cate Hennessy (Katey Sagal) whose husband Paul Hennessy dies unexpectedly (actor John Ritter who played Paul died in real life). The Grandpa Jim character helped the Hennessy family go through the grieving process and begin a new life with out Paul.

A year earlier, James Garner became the spokesperson for the Chevy "Like a Rock" campaign. A popular poem "Nobody Knows It But Me" from the TV spots imparted these lovely sentiments:

"Nobody Knows It But Me"

There's a place that I travel
When I want to roam,
And nobody knows it but me

The roads don't go there
And the signs stay home
And nobody knows it but me

It's far far away
And way way afar
It's over the moon and the sea

And wherever you're going
That's wherever you are
And nobody knows it but me

The Poem read by James Garner:
Written by Patrick O'Leary
- author at GM's advertising agency
('Chevrolet Tahoe - 'Poem' Campaign 2002)


THE ROCKFORD FILES/NBC/1974-80

James Garner as Jim Rockford
Noah Beery, Jr. as Joseph "Rocky" Rockford
Gretch Corbett as Beth Davenport
Stuart Margolin as Evelyn "Angel" Martin
Joe Santos as Det. Dennis Becker
James Luisi as Lt. Doug Chapman
Luis Delgado as Officer Billings
Dennis Dugan as Richie Brockelman
Jack Garner as Captain McEnroe
Bo Hopkins as John Cooper
Tom Selleck as Lance White
Tom Atkins as Lt. Alex Diehl
     
 

                    
 

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