Lee - 14-inch spokes-doll dressed in blue jeans and checked
flannel shirt that starred in the death-defying Lee Dungarees ad
campaign created by the Fallon McEllingott Agency in 1998. In each
commercial Buddy Lee, "Man of Action" battled car fires, twisters
and close calls with farm machinery while attempting to rescue
babies, pets and other things from disasters.
The commercials highlighted the durability of Lee Dungarees as
they were blown up, set on fire and rammed through the trunk of a
tree (with poor Buddy Lee inside them).
The Buddy Lee character first appeared as a promotional item in
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