Macintosh (1984 Ad) - During the third quarter of the January 1984 Super Bowl, Apple Computer introduced the Macintosh computer with a 60-second Orwellian epic commercial called "1984." The commercial featured an audience of drones being indoctrinated via a huge screen that projected the head of Big Brother entity. He proceeds to say:

Text of "1984"

"For today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thought is more powerful a weapon than any fleet or army on earth. We are one people. With one will. One resolve. One cause. Our enemies shall talk themselves to death. And we will bury them with their own confusion. We shall prevail!"

Suddenly, into the hall rushes a young energetic woman being chased by faceless police goons. As the woman reaches the screen, she stops, then tosses a sledgehammer like object at the image of the oversized dictator and shatters it to pieces. The act represents change, that a new day is dawning and that old traditional forms of communications are being supplanted by a new age and a more savvy, more powerful presence, namely the technology of the Macintosh computer. As the hammer hits the screen the following message [with narration] scrolled up the screen: "On January 24th, Apple Computers will introduce Macintosh. And you'll see why 1984 won't be like '1984'." The spot was created by Chiat/Day. It cost $400,000 to produce and $500,000 to broadcast that one spot.