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Home > Index > Animals > Dogs > Terriers > Nipper
       
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RCA's Nipper the DogNipper - The canine mascot of the RCA Victor company seen in numerous commercials and print ads. Nipper (a fox/bull terrier mix) was first the symbol of the Gramophone Company, and then later the Victor Talking Machine Company which became RCA Victor in 1929. The company logo of a white dog (Nipper) sitting aside a phonograph record player and listening intently (head tilted) to "His  Master's Voice" (trademark phrase of RCA sine 1910) was inspired by a painting of Nipper made by the dog's second master, Francis Barraud. Born in Bristol in Gloucester, England in 1884, Nipper died September 1895 in Kingston-upon-Thames in Surrey, England.

In 1898, Barraud completed the Nipper painting and registered it on 11 February 1899 as "Dog looking at and listening to a Phonograph" (retitled "His Master's Voice"). Barraud's memory of his dog tilting it head in puzzlement at the words coming from the phonograph inspired the now famous pose.

Barraud's interview in the Strand Magazine revealed "The manager, Mr (William) Barry Owen asked me if the picture was for sale and if I could introduce a machine of their own make, a Gramophone, instead of the one in the picture. I replied that the picture was for sale and that I could make the alteration if they would let me have an instrument to paint from." Francis Barraud (who died in 1924) was paid £50 for the painting and a further £50 for the full copyright.

In 1949. the Gramophone Company decided to honor Nipper and erected a plaque above his grave under a mulberry tree in Eden Street, Kingston-on-Thames.

In 1975, a 15-foot statue of Nipper, on display in the city of Baltimore for some 22 years, sold for the sum of one dollar. In 1916, the 11-story tower in the RCA building in Camden, New Jersey was fitted with four 15-foot stain glass circular windows featuring the likeness of Nipper the dog. Years later, the 500,000 square foot RCA building fell into disrepair and the tower windows were donated to the Smithsonian Institution.

In 1999, in an attempt to make the building more attractive to developers, the City of Camden commissioned Philadelphia artist John Beirs to recreate four new stained-glass panels to replace the originals. At 11:00 PM, on December 31, 1998, the former RCA landmark tower once again illuminated the image of Nipper for all the world to see.

As of 1998, RCA's adorable mascot was resurrected in a series of new commercials featuring Nipper and a smaller 1990s look-a-like sidekick called Chipper.  Francis Barraud's Nipper  History of Nipper

 
     
 
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