Fruit Brute - In the 1970s, General Mills, Inc.
resurrected some frightfully classic movie characters like Frankenstein,
Dracula, Wolfman and the Mummy for a series of TV commercials that advertised
its new line of monster cereal for children.
The first character debuted in 1971 as Count Chocula, a bucktoothed
vampire who talked like Bela Lugosi (voiced by Larry Kenney) and always argued
over who had the tastiest cereals. The Count Chocula cereal had little chocolate
marshmallows in it and 119 calories per cup (30g). Constantly pushing his
product, the Count -speaking in a Transylvanian accent - proclaimed: "I vant to
eat your cereal!"
Soon other mascots followed including FrankenBerry, a pink
monster with a voice like Boris Karloff; Boo Berry, a Peter Lorre sounding
ghost; Fruit Brute, a howling Wolfman, and a friendly bandaged Egyptian monster
called the Yummy Mummy.
The ads were created by Dancer, Fitzgerald and Sample ad
agency. The Monster Cereals have been featured in movies like Pulp Fiction
on TV shows like THE SIMPSONS.
Cast of Cereal Characters
Who Competed with the Fruit Brute
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