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Fruit Brute - In the 1970s, General Mills, Inc. resurrected some frightfully classic movie characters like Frankenstein, Dracula, Wolfman and the Mummy for a series of TV commercials that advertised its new line of monster cereal for children.


The first character debuted in 1971 as Count Chocula, a bucktoothed vampire who talked like Bela Lugosi (voiced by Larry Kenney) and always argued over who had the tastiest cereals. The Count Chocula cereal had little chocolate marshmallows in it and 119 calories per cup (30g). Constantly pushing his product, the Count -speaking in a Transylvanian accent - proclaimed: "I vant to eat your cereal!"

Soon other mascots followed including FrankenBerry, a pink monster with a voice like Boris Karloff; Boo Berry, a Peter Lorre sounding ghost; Fruit Brute, a howling Wolfman, and a friendly bandaged Egyptian monster called the Yummy Mummy.

The ads were created by Dancer, Fitzgerald and Sample ad agency. The Monster Cereals have been featured in movies like Pulp Fiction (1994)  and on TV shows like THE SIMPSONS.

Frankenberry - debuted in 1971

Yummy Mummy - debuted in 1987

Count Chocula - debuted on 1971

Boo Berry - debuted in 1973

Cast of Cereal Characters Who Competed with the Fruit Brute

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