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Maxim Magazine Cover - In April 2006, to celebrate its 100th issue, Maxim magazine commissioned a 75-by-110 foot (23-by-33-metre) mockup front cover featuring the gorgeous bikini-clad image of actress Eva Longoria (of "Desperate Housewives" fame).

Eva Longoria as seen from space - MAXIM MAGAZINE COVER

Made of vinyl mesh screen, the giant cover (which took nine workers more than 15 hours to build) was placed in the dusty desert outside the town of Primm - 35 minutes south of Las Vegas near the California/Nevada state line. Airlines passing over were invited to gaze upon this over-sized piece of print art.

Longoria, who topped Maxim magazine's Hot 100 list last year, said: "I guess space is no longer the final frontier. I am flattered, to say the least, to be TV's Sexiest Earthling."

Text on the cover read: "THE ONLY MAGAZINE BIG ENOUGH TO BE SEEN FROM SPACE?...AND ONLY IN VEGAS!" One website reported "this is the first time this desert has seen mounds this big since the last sandstorm."

The Maxim cover stunt was part of several days of events celebrating the magazine's 100-issue milestone, including poker and golf tournaments at the Wynn Las Vegas hotel-casino. The event was co-sponsored by the Las Vegas Convention and Visitor's Authority whose spokesperson, Erika Yowell, reported that her agency was involved with the April promotion because the magazine's readers ("horny young men") are a good target audience for the city.

Other corporations have used oversized advertising. For example, to commemorate Apple's 30th anniversary, the company placed an image of an iPod (roughly one million square yard) on an abandoned mineral mine in Australia. Target, the retail store chain displayed an image of their bulls-eye corporate logo on the top of a building. And the KFC Chicken franchise showcased a makeover of their Harland Sanders Logo by creating a giant image which also can be seen from space via the Google Earth or other satellite map services.


iPod image seen from space

Target Logo seen from space

Apple iPod in desert Target Logo on Building Top
   
KFC Logo in Rachel, Nevada seen from space
KFC Logo in Rachel, Nevada


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