"A Little Song, A Little Dance, A Little Selzter Down Your Pants" - Motto
of Chuckles the Clown, a recurring character on the sitcom THE MARY TYLER MOORE
SHOW/CBS/1970-77. Chuckles the Clown was the host of a children's show broadcast
on WJM-TV, a television station in Minneapolis, Minnesota. He met his demise
when an elephant deshelled him while he was wearing his Peter the Peanut costume
in a parade. See also CLOWNS: "Chuckles the Clown"
"Look Ma! No Cavities!" - In 1958 the Crest Toothpaste commercial created
a classic TV spot starring a happy child reporting the good news about her teeth
after a trip to the dentist. The commercial began with a young girl exiting a
car and then running across the front lawn to yell "Mama! Look Ma! No cavities!
A surprised mother exclaimed "Oh Debbie, really? Golly what a difference that
Crest toothpaste has made." An announcer then enlightened the viewers with "Yes,
Crest is the toothpaste that works because Crest is the toothpaste with
Fluoristan, a special fluoride formula..." The black & white, 60-second "Look,
Ma!" commercial was created by the Benton & Bowles, Inc. Agency for the Procter
& Gamble Company. Later Crest commercials featured the phrases "Half my class
used Crest: the other half brushed with ordinary toothpaste...." and the
wholesome proclamation "Crest has been shown to be an effective decay-preventing
dentifrice that can be of significant value when used in a conscientiously
applied program of oral hygiene and regular professional care."
"Look Sharp, Feel Sharp, Be Sharp" - The advertising slogan of Gillete
blades spoken by Sharpie the parrot. Reminiscent of the Jose Carioca parrot from
the Disney Brazil Production, the Gillette Safety Razor Co. parrot hawked the
Gillette Blue Blade razors during the 1950s over the repetitive jingles (by
Scott-Textor's vocalist) of "How are ya fixed for blades?" and "Look Sharp! Feel
Sharp! Be Sharp! Sharpie debuted in 1952 on the first World Series broadcast. He
originally appeared as a white-lined animated figure superimposed over black
background and over the scenes of sports activities. Later, the line drawing was
turned into fully animated 60-second commercials. Sharpie also advertised boxing
and other sporting events until 1960. The Sharpie the Parrot "How'r 'Ya Fixed?"
advertising campaign was created by the Maxon, Inc., Agency.
