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"A Little Song, A Little Dance, A Little Selzter Down Your Pants" - Motto of Chuckles the Clown, a recurring character on the sitcom THE MARY TYLER MOORE SHOW/CBS/1970-77. Chuckles the Clown was the host of a children's show broadcast on WJM-TV, a television station in Minneapolis, Minnesota. He met his demise when an elephant deshelled him while he was wearing his Peter the Peanut costume in a parade. See also CLOWNS: "Chuckles the Clown"

"Look Ma! No Cavities!" - In 1958 the Crest Toothpaste commercial created a classic TV spot starring a happy child reporting the good news about her teeth after a trip to the dentist. The commercial began with a young girl exiting a car and then running across the front lawn to yell "Mama! Look Ma! No cavities! A surprised mother exclaimed "Oh Debbie, really? Golly what a difference that Crest toothpaste has made." An announcer then enlightened the viewers with "Yes, Crest is the toothpaste that works because Crest is the toothpaste with Fluoristan, a special fluoride formula..." The black & white, 60-second "Look, Ma!" commercial was created by the Benton & Bowles, Inc. Agency for the Procter & Gamble Company. Later Crest commercials featured the phrases "Half my class used Crest: the other half brushed with ordinary toothpaste...." and the wholesome proclamation "Crest has been shown to be an effective decay-preventing dentifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care."

"Look Sharp, Feel Sharp, Be Sharp" - The advertising slogan of Gillete blades spoken by Sharpie the parrot. Reminiscent of the Jose Carioca parrot from the Disney Brazil Production, the Gillette Safety Razor Co. parrot hawked the Gillette Blue Blade razors during the 1950s over the repetitive jingles (by Scott-Textor's vocalist) of "How are ya fixed for blades?" and "Look Sharp! Feel Sharp! Be Sharp! Sharpie debuted in 1952 on the first World Series broadcast. He originally appeared as a white-lined animated figure superimposed over black background and over the scenes of sports activities. Later, the line drawing was turned into fully animated 60-second commercials. Sharpie also advertised boxing and other sporting events until 1960. The Sharpie the Parrot "How'r 'Ya Fixed?" advertising campaign was created by the Maxon, Inc., Agency.


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