"It's been real!" - Secret password of the EEFMS (Early Eyeball Fraternal Marching Society), a fan club inspired by the antics of comedian Ernie Kovacs when he starred in a 1950s comedy morning show based in Philadelphia. Membership requirement were very easy. Fan club hopefuls could join if they earned less than $987,640,001.23 or never slept later than 8:03 A.M. The phrase "It's been real!" was popular in the USA soon after World War II.