Beach, The - Cologne invented by Cosmo Kramer (Michael Richards) after swimming with the Polar Bear Club on episode No. 31 "The Pez Dispenser" of the sitcom SEINFELD/NBC/1990-98. As Kramer said "You spray it on. It smells like you just came home from the beach." His friend Jerry Seinfeld mocked the idea. "You think people are going to pay $80 to smell like dead fish and seaweed? That's why they shower." On episode No. 51 "The Pick" Kramer confronted Calvin Klein (played by Nicholas Hormann) about perfume plagiarism when Calvin unveiled his own scent called "Ocean" soon after Kramer pitched a similar idea to one of Calvin's executives. On episode No. 144 "The Nap" Kramer invented a mattress filled with sand that felt "like sleeping on a beach." 

             

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