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Beach, The - Cologne invented by Cosmo
Kramer (Michael Richards) after swimming with
the Polar Bear Club on episode No. 31 "The Pez
Dispenser" of the sitcom SEINFELD/NBC/1990-98.
As Kramer said "You spray it on. It smells
like you just came home from the beach."

Kramer's friend Jerry Seinfeld mocked the
idea. "You think people are going to pay $80 to
smell like dead fish and seaweed? That's why
they shower."
On episode No. 51 "The Pick" Kramer
confronts Calvin Klein (played by Nicholas Hormann) about perfume plagiarism when Calvin
unveiled his own scent called "Ocean" soon after
Kramer pitched a similar idea to one of Calvin's
executives.
On episode No. 144 "The Nap" Kramer invented
a mattress filled with sand that felt "like
sleeping on a beach."
TRIVIA NOTE:
The term B.B.O./ Beyond Body Odor (a.k.a. "The
Beast") was coined on episode No. 59 "The Smelly
Car" by George Costanza (Jason Alexander) on the
sitcom SEINFELD/NBC/1990-98
after George commented on an atrocious smell
left in Jerry Seinfeld's car by a restaurant
parking valet. Upon smelling the odor, Jerry
suggests the formation of a "B.O. Squad" who
would search out and scrub down smelly people.
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