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Perfumes & Fragrances

Chanel No. 5 - Pricey perfume product ($250-an-ounce) advertised over the years on television and print ads.

Bottle of Chanel No. 5

In 1994, the Arnell Group created an innovated TV spot entitled "Marilyn" starring actress Carole Bouquet sitting amidst the crowd of theatergoers. When she splashed on the enticing fragrance of Chanel No. 5, the actress morphed (via modern video technology) into the image of Marilyn Monroe who began to sing "I Wanna Be Loved By You." The people in the theater were favorably impressed at the transformation.

Share the Fantasy - CHANEL

In 1980, when Chanel No. 5 was selling at $120-an-ounce, the Doyle, Dane Bernbach ad agency created a surreal, sexually charged commercial entitled "Share the Fantasy."

The commercial shows a woman disrobing by a blue swimming pool at a chateau in the South of France while a muscular male swims towards her reclining, waiting body. A female voice then announces "I am made of blue sky and golden light, and I will feel this way forever" quickly followed by a male voice softly saying "Share the Fantasy."


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