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Chanel No. 5 -
Pricey perfume product ($250-an-ounce)
advertised over the years on television and
print ads.
In 1994, the Arnell Group created an
innovated TV spot entitled "Marilyn" starring
actress Carole Bouquet sitting amidst the crowd
of theatergoers. When she splashed on the
enticing fragrance of Chanel No. 5, the actress
morphed (via modern video technology) into the
image of Marilyn Monroe who began to sing "I
Wanna Be Loved By You." The people in the
theater were favorably impressed at the
transformation.
In 1980, when Chanel No. 5 was selling at
$120-an-ounce, the Doyle, Dane Bernbach ad
agency created a surreal, sexually charged
commercial entitled "Share the Fantasy."
The commercial shows a woman disrobing by a
blue swimming pool at a chateau in the South of
France while a muscular male swims towards her
reclining, waiting body. A female voice then
announces "I am made of blue sky and golden
light, and I will feel this way forever" quickly
followed by a male voice softly saying "Share
the Fantasy."
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