|
 Hai
Karate - Back in the
1960s and 1970s, a lot of companies were using sex to sell
their products. One of the more memorable came from the
Hai Karate after shave people. Like the
TAG ads of 2005
where women attacked young men wearing their scent, the Hai Karate spots warned their customers to be on the look
out for wild women who were adversely affected by the
product's seductive lemon-lime scent. Purchasers of Hai
Karate received a self defense booklet with tips on how to
avoid over-sexed chicks. The fun part of the commercial
was seeing dorky guys with dark rimmed glasses karate
chopping their way past a throng of lust-filled woman.
Here is a script from
one of their ads.
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Announcer: |
[Whispering] You're at the top secret Hai Karate
training school. These trainees are learning how to
defend themselves in case they get a Hai Karate!
gift set for Christmas. |
|
[Cardboard cutouts of women suddenly pop up as
trainees in karate outfits wander through an open
field. The men defend themselves with Karate chops.] |
|
Announcer: |
[Forceful voice] Hai
Karate! There's a cram course on self defense in
every package. |
|
[Trainees apply more Hai Karate as three real woman
approach from behind. The men turn and defend
themselves] |
|
Announcer:
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Hai
Karate! It's like super mistletoe in a bottle.
|
|
[Dorky guy fights off a
pack of women. Hai YA!] |
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