MMMM - The favorite perfume of Thalia Menninger (Tuesday Weld), the girl of Dobie Gillis' dreams on the sitcom THE MANY LOVES OF DOBIE GILLIS/CBS/1959-63. "MMMM" perfume cost $18 an ounce but unfortunately, Dobie Gillis (Dwayne Hickman), the son of a cheapskate grocery store owner, didn't have the bucks to buy the perfume for his favorite babe. To his dismay, Dobie's competition. the spoiled millionaire Chatsworth Osborne, Jr. (Steve Franken) could easily purchase Thalia her fragrance. 

             

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