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Binford Tools - The fictitious sponsor of  the Detroit cable series "Tool Time" on the situation comedy HOME IMPROVEMENT/ABC/1991-99. The show aired on Channel 112 and was ranked as the 4th most popular cable tool show in Michigan.

Tim 'The Tool Man' Taylor and his sidekick Al Borland - HOME IMPROVEMENT
 Tim "The Tool Man" Taylor and Al Borland

Mr. Binford, the owner of Binford Tools, originally hired Tim Taylor (Tim Allen), as a tool salesman. Years later Mr. Binford gave Tim the chance to star in his own TV Home Improvement series which Binford Tools would sponsor.

The program featured Tim "The Tool Man" Taylor as the host and Al Borland (Richard Karn) as his sidekick ("The Most Sensitive Guy in the World"). The show was a wonderful platform to advertise all the latest tools produced by Binford Tools.

Each program began as the "Tool Time Girl" (first played by Pamela Anderson as Lisa and later Debbe Dunning as Heidi) introduced the program with the lively pronouncement:

Debbe Dunning as Heidi - HOME IMPROVEMENT
Heidi introduces "Tool Time" show

Tool Time Girl: "Does everybody know what time it is?"
Audience: [shouting] "TOOL TIME!"
Tool Time Girl: "Binford Tools is proud to present 'Tool Time'!" (What Lisa said)
or  
Tool Time Girl: "That's right! Binford Tools is proud to present Tim 'The Tool Man' Taylor!" (What Heidi said)

During the early years of the program (seen in flashbacks) the Tool Time Girl was played by Mrs. Binford. On the first show, Tim wore a beard and Al was clean shaven.

Whenever Tim inadvertently said something offensive on the show, his bearded sidekick Al (who always wore a flannel shirt) was quick to pull out a cue card that displayed where people could write to lodge a complaint. The address provided was: Tim Taylor, c/o Tool Time, P.O. Box 32733, Detroit, MI 48252. The phone number to call was (815) 555-TOOL.

The gimmicks on the show included:

  • Tim's need to modify all his tools to above maximum efficiency Tim's catchphrase was "More Power!"
  • Tim's constantly poking fun at Al's flannel shirts and overweight mother (who was never seen)
  • Tim's repeatedly injuring himself on the show because he didn't follow safety instructions or he added too much power to his machines.
  • Tim's frequent visits to the local hospital ER (His funniest mishap was accidentally gluing his forehead to a table top)

Al: We have something very special to show you today. Say hello to the new Binford 6100 Toolapalooza. It saws. It sands. It welds. It grinds. It does absolutely everything.
Tim: Not everything, Al. Does it feed the hungry? Does it clothe the naked? Does it heal the sick?
Al: I don't know. I haven't tried all the attachments.

Besides Tim, Al and Lisa/Heidi, the show featured a number of guest stars including:

  • Home Improvement guru Bob Vila, Tim's rival who always beat Tim in any competition
  • The boys from K&B Construction, a group of local hard hats who formed a tool band and played the "Ratchet Rhapsody"
  • Tim's old shop teacher from high school
  • The crews of the Space Shuttle Columbia and Endeavour
  • Race car driver Mario Andretti and his son Michael
  • Country singer Alan Jackson who sang 'Mercury Blues'
  • LL Cool J  who sang in the Tool Time Lyric Contest with his entry "Yo! Tim's in the house, Rock the house..."
  • The Manhattan Transfer vocal stylists who performed on
    Binford Tools Christmas special.

Since Binford Tools was Tim Taylor's life, he set high standards for the quality of each tool that he showcased on his program. But, after the death of Mr. Binford, Tim was asked to push inferior tools (cheaper inferior models to save a few bucks) on his program. Tim, however, refused to showcase the product on his show, even though Binford was the sponsor. Eventually, Tim and the executives (and Wes Davidson, the new president of Binford Tools) came to a compromise and the quality of Binford Tools was maintained.

"If it doesn't say 'Binford', someone else made it."


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