Trix Rabbit - Sleepy-eyed white rabbit mascot of
the General Mills breakfast cereal, Trix since the 1960s.
The commercials featured a rabbit who didn't like the conventional foods that
rabbits ate. As he said in his black & white debut in 1961 "I'm a rabbit, and
rabbits are supposed to like carrots. But I hate carrots. I like Trix!"
The Rabbit's love for the "raspberry red, lemon yellow, orange orange" taste
of Trix cereal forced him to dress in disguises of all sorts to beg, borrow or
steal Trix from the neighborhood children. Unfortunately, all his work ended
with the same negative reply, "Silly Rabbit, Trix are for Kids!"
During the election year of 1976, a campaign was launched to see if the
Rabbit should finally get some get Trix. Children wrote letters and voted 99% in
favor of letting the rabbit eat his heart's desire. The Rabbit was awarded a
whole bowl of Trix. However, when he asked for more, the kids said, "Wait till
the next election."
The ad campaign was created by the Dancer, Fitzgerald & Sample Advertising
Agency. Russell Horton provided the voice of the Trix Rabbit.
Back to Top