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Rules & Regulations - Sci-Fi & Fantasy
Ferengi Rules of Acquisition - Sacred cultural rules of behavior created by the alien race of Ferengi's on the sci-fi series STAR TREK: DEEP SPACE NINE/SYN/1993-99.

Quark, a Ferengi on STAR TREK: DEEP SPACE NINE
Quark, a Fenengi on STAR TREK: DSN

The Ferengi species is extremely profit motivated. All Ferengi children are required to memorize 285 "Rules of Acquisition" as part of their general education to become consummate entrepreneurs.

The Rules first appeared on DS9 episode No. 11 "The Nagus." Historically, the earliest Rule of acquisition was penned by the Grand Nagus Gint.


The Rules of Acquisition

Rule 1: Once you have their money, you never give it back.
Rule 2: You can't cheat an honest customer, but it never hurts to try.
Rule 3: Never spend more for an acquisition than you have to.
Rule 4: Sex and profit are the two things that never last long enough.
Rule 5: If you can't break a contract, bend it.
Rule 6: Never allow family to stand in the way of opportunity.
Rule 7: Keep your ears open.
Rule 8: Keep count of your change.
Rule 9: Opportunity plus instinct equals profit.
Rule 10: A dead customer can't buy as much as a live one.
Rule 11:  Latinum isn't the only thing that shines.
Rule 12:  Anything worth selling is worth selling twice.
Rule 13:

 Anything worth doing is worth doing for money.

Rule 14: Anything stolen is pure profit.
Rule 15: Acting stupid is often smart.
Rule 16: A deal is a deal (...until a better one comes along).
Rule 17: A contract, is a contract, is a contract... but only between Ferengi.
Rule 18: A Ferengi without profit is no Ferengi at all.
Rule 18: Beware of relatives bearing gifts.
Rule  19: Satisfaction is not guaranteed.
Rule 20:  There's nothing more dangerous than an honest businessman.
Rule 21: Never place friendship before profit.
Rule 22: A wise man can hear profit in the wind.
Rule 23: Never take the last coin, but be sure to get all the rest.
Rule 24: Never ask when you can take.
Rule 25: Fear makes a good business partner.
Rule 26: The vast majority of the rich in this galaxy did not inherit their wealth; they stole it.
Rule 27: The most beautiful thing about a tree is what you do with it after you cut it down.
Rule 27: There's nothing more dangerous than an honest businessman.
Rule 28: Morality is always defined by those in power.
Rule 29: When someone says "It's not the money," they're lying.
Rule 30: Talk is cheap; synthehol costs money.
Rule 31: Never make fun of a Ferengi's mother.... insult something he cares about instead.
Rule 32: Be careful what you sell. It may do exactly what the customer expects.
Rule 33: It never hurts to suck up to the boss.
Rule 34:  Compassion is no substitute for profit.
Rule 34: War is good for business.
Rule 35: Peace is good for business.
Rule 35: You could afford your ship without your government--if it weren't for your government.
Rule 36:  Too many Ferengi can't laugh at themselves anymore.
Rule 37: You can always buy back a lost reputation.
Rule 38: Free advertising is cheap.
Rule 39: Praise is cheap. Heap it generously on all customers.
Rule 40: She can touch your lobes but never your latinum.
Rule 41: Profit is its own reward.
Rule 42: Only negotiate when you are certain to profit.
Rule 43: Caressing an ear is often more forceful than pointing a weapon.
Rule 44:  Never argue with a loaded phaser.
Rule 45: Profit has limits. Loss has none.
Rule 46:  Labor camps are full of people who trusted the wrong person.
Rule 47: Don't trust a man wearing a suit better than your own.
Rule 48: The bigger the smile, the sharper the knife.
Rule 49: Old age and wisdom will always overcome youth and talent
Rule 50: Never bluff a Klingon.
Rule 51: Never admit a mistake if they're someone else to blame.
Rule 52: Never ask when you can take.
Rule 52: Only Bugsy could have built Las Vegas.
Rule 53: Sell first; ask questions later.
Rule 54: Never buy anything you can't sell.
Rule 55: Always sell at the highest possible profit.
Rule 56: Pursue profit; women come later.
Rule 57: Good customers are as rare as latinum. Treasure them.
Rule 58: Friendship is seldom cheap.
Rule 59: Free advice is seldom cheap.
Rule 60: Keep your lies consistent.
Rule 60: Never use credit where your words will do.
Rule 62: The riskier the road, the greater the profit.
Rule 63: Power without profit is like a ship without an engine.
Rule 64: Don't talk shop; talk shopping.
Rule 65: Don't talk ship; talk shipping.
Rule 66: Anyone serving in a fleet who is crazy can be relieved, if they ask for it.
Rule 67: Anyone asking to be relieved is not crazy and must be forced to serve.
Rule 68: War is good for business.
Rule 69: Peace is good for business.
Rule 70: Get the money first, then let the buyers worry about collecting the merchandise.
Rule 71: Greed is eternal.
Rule 72: Small print leads to large risk.
Rule 73: Money talks, but having lots of it gets more attention.
Rule 74: Never confuse wisdom with luck.
Rule 75: Home is where the heart is, but the stars are made of latinum.
Rule 76:  Every once in a while, declare peace; it confuses the hell out of your enemy.
Rule 77: A bargain usually isn't.
Rule 79: There is no substitute for success.
Rule 81:  Beware of the Vulcan greed for knowledge.
Rule 82: The flimsier the product, the higher the price.
Rule 85:  Never let the competition know what you're thinking
Rule 86:  Don't lie too soon after a promotion.
Rule 87:  When the customer is sweating, turn up the heat.
Rule 88: A friend in need is a customer in the making.
Rule 89:  Ask not what your profits can do for you; ask what you can do for your profits.
Rule 94: Females and finances don't mix.
Rule 97: Enough ... is never enough.
Rule 99: Trust is the biggest liability of all.
Rule 100: Give someone a fish, you feed him for one day. Teach him how to fish, and you lose a steady customer.
Rule 101: Never do something you can make someone do for you.
Rule 103: Sleep can interfere with opportunity.
Rule 104: Faith moves mountains of inventory.
Rule 104: Money is never made. It is merely won or lost.
Rule 105: Faith moves mountains ... of inventory.
Rule 106: There is no honor in poverty
Rule 107: A Ferengi waits to bid until his opponents have exhausted themselves.
Rule 108: Sometimes what you get free costs entirely too much.
Rule 109: Dignity and an empty sack is worth the sack.
Rule 110:  Never sleep with the boss' wife unless you pay him first.
Rule 111: Treat people in your debt like family--exploit them.
Rule 112: Never have sex with the boss's sister.
Rule 113: Always have sex with the boss.
Rule 114:  Win or lose, there's always Hyperian beetle snuff.
Rule 116: Let others keep their reputation. You keep their money.
Rule 117: You can't free a fish from water
Rule 118: Keep your lies consistent.
Rule 119: Buy, sell, or get out of the way.
Rule 121: Everything is for sale, including friendship.
Rule 122: Even a blind man can recognize the glow of latinum
Rule 123: A friend is only a friend until you sell him something. Then he is a customer.
Rule 138: Law makes everyone equal, but justice goes to the highest bidder.
Rule 139: Wives serve, brothers inherit.
Rule 141: Only fools pay retail.
Rule 144: There's nothing wrong with charity ... as long as it winds up in your pocket.
Rule 148: Opportunity waits for no one.
Rule 153: Sell the sizzle, not the steak.
Rule 162: Even in the worst of times, someone turns a profit.
Rule 163:  Rules are always subject to interpretation.
Rule 164: Never spend your own money when you can spend someone else's.
Rule 172: If you can sell it, don't hesitate to steal it.
Rule 177: Know your enemies...but do business with them always.
Rule 180: Never offer a confession when a bribe will do.
Rule 181: Not even dishonesty can tarnish the shine of profit.
Rule 188: Never bet on a race you haven't fixed.
Rule 189: Borrow on a handshake; lend in writing.
Rule 190: Hear all; trust nothing.
Rule 192: Never cheat a Klingon unless you're sure you can get away with it
Rule 194: It's always good business to know about new customers before they walk in your door.
Rule 202: The justification for profit is profit.
Rule 203: New customers are like razortoothed grubworms. They can be succulent, but sometimes they can bite back.
Rule 208: Sometimes the only thing more dangerous than the question is an answer.
Rule 211:

Employees are the rungs on the ladder of success
-- don't hesitate to step on them.

Rule 214: Never begin a business negotiation on an empty stomach.
Rule 215: Instinct without opportunity is useless.
Rule 216: Never gamble with an empath.
Rule 217: You can't free a fish from water.
Rule 218: Always know what you're buying.
Rule 219: Possession is eleven-tenths of the law.
Rule 221: Beware of any man who thinks with his lobes.
Rule 222:  Knowledge is power.
Rule 223: Beware the man who doesn't make time for oo-mox.
Rule 229: Latinum lasts longer than lust.
Rule 236: You can't buy fate.
Rule 239: Never be afraid to mislabel a product.
Rule 242: More is good...all is better.
Rule 255: A wife is a luxury ... a smart accountant is a necessity.
Rule 261: A wealthy man can afford anything except a conscience.
Rule 263: Never allow doubt to tarnish your lust for latinum.
Rule 266: When in doubt, lie.
Rule 281: Blood is thicker than water, but harder to sell.
Rule 282: Business is like war; it's important to recognize the winner.
Rule 283: Rules are always subject to change.
Rule 284: Deep down, everyone's a Ferengi.
Rule 285: No good deed ever goes unpunished.
*Blocks in yellow are duplicate rules

TRIVIA NOTE: The Ferengi's also had a salvage code which stated that anything found abandoned was up for grabs. 'The Rules of Acquisition' were created by writer Ira Steven Behr.

For more information on the "Rules" read: "The Ferengi Rules of Acquisition" (Pocket Books, 1995) and "Legends of the Ferengi" (Pocket Books, 1997).


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