But the winds of change blew over TV Land
courtesy of producer Norman Lear who introduced
the viewing audience to "Maude's Dilemma" a
two-part episodes (11/14-21/72) on the situation
comedy
MAUDE/CBS/1972-78.

The program depicted a 45-year-old feminist named
Maude Findlay (Beatrice Arthur) finding herself
pregnant and opting for an abortion. To comfort
Maude, her grown daughter said "When you were
young, abortion was a dirty word. It's not
anymore."
Two CBS affiliates canceled the episodes and 32
CBS affiliates were pressured not to rerun the
segments in the summer of 1973 by anti-abortion
factions.
The second airing of the program gave the show a
41 percent share with 65 million people tuning
in.
The first time the show aired CBS received 7,000
letters; the second time around 17,000 letters
of protest poured in.
This program appeared at a time when the Supreme
Court had not yet protected legalized abortion
(The Roe vs. Wade decision was still one year
away)
Reportedly, Pro-Life groups mailed Norman Lear
photographs of aborted fetuses in protest. TVs
first (then illegal) abortion operation aired in
1964 on the NBC serial ANOTHER WORLD when Pat
Matthew's boyfriend, Tom Baxter talked Pat into
having an abortion-and was later killed by her.
TRIVIA NOTE:
In 1960, The U.S. Food and Drug Administration
(FDA) approves the first oral contraceptives for
marketing in the United States, and "The Pill"
is commercially produced in the US for the first
time.
In 1964, Patricia "Pat" Matthews (Susan Trustman)
from the fictional Midwestern town of Bay City
on the soap opera ANOTHER WORLD has an abortion
(at the time an "illegal operation") at the
insistence of her playboy boyfriend. After the
abortion, Pat learns that she may be sterile
because of the operation and she kills him in a
fit of rage upon discovering he never intended
to marry her. Charged with murder, she is
acquitted. Pat then marries her attorney and has
twins.
This soap opera was also one of the first to
depict themes of homosexuality, and teenage
prostitution (TV Guide 4/4/92 p. 13)
In 1973, Erica Kane (Susan Lucci)
featured on the soap opera ALL MY CHILDREN had
daytime TV's first legal abortion. Erica Kane
sought to terminate her baby because she feared
gaining weight and compromising her modeling
career.
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