Rice-A Roni Cable Car - San Francisco
trolley cable car featured on a series of Rice-A Roni TV
advertisements in the early 1960s whose ad slogan was "Rice-A-Roni,
the San Francisco treat!"
The cable car displayed a Rice-A-Roni poster on its trolley chassis
as it lumbered up a hill on Powell Street with Alcatraz Island in
With the clanging of its bell, the trolley car rang out the praises
of "The San Francisco Treat" to a nation of rice lovers.
Rice-A-Roni, the San Francisco Treat
Rice-A-Roni, the flavor can't be beat
One pan, no boiling, cooking ease
A flavor that is sure to please
Rice-A-Roni, the San Francisco treat!
(adapted from 1920s "Barney Google" melody)
Created by the McCann-Erickson ad agency, the campaign was
produced for the Golden Grain Macaroni Company of San Leandro,
California. Trolley No. 510 was seen in the first commercials.
TRIVIA NOTE: For two great cable car trolley crash scenes check out
the motion pictures The Rock (1996) starring Sean Connery and
Metro (1997) starring Eddie Murphy.
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