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Trains & Trolleys

Rice-A Roni Cable Car - San Francisco trolley cable car featured on a series of Rice-A Roni TV advertisements in the early 1960s whose ad slogan was "Rice-A-Roni, the San Francisco treat!"

1960s Rice-A-Roni Ad

The cable car displayed a Rice-A-Roni poster on its trolley chassis as it lumbered up a hill on Powell Street with Alcatraz Island in the background. With the clanging of its bell, the trolley car rang out the praises of "The San Francisco Treat" to a nation of rice lovers.


Rice-A-Roni Jingle

Rice-A-Roni, the San Francisco Treat
Rice-A-Roni, the flavor can't be beat
One pan, no boiling, cooking ease
A flavor that is sure to please
Rice-A-Roni, the San Francisco treat!

(adapted from 1920s "Barney Google" melody)


Created by the McCann-Erickson ad agency, the campaign was produced for the Golden Grain Macaroni Company of San Leandro, California. Trolley No. 510 was seen in the first commercials.

TRIVIA NOTE: For two great cable car trolley crash scenes check out the motion pictures The Rock (1996) starring Sean Connery and Metro (1997) starring Eddie Murphy.


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