Planning a Social Media Marketing Budget

The average business allocates 12% of its marketing budget to social media. This figure is expected to almost double over the next 5 years. Put simply, if you’re B2C, if you sell anything with visual interest or provide a useful service, you have no business not marketing through social media. But with the main purported … Read more

8 Common Pool Purchasing Mistakes and How to Avoid Them

Every consumer has their own reasons why they want to install a pool in their yard or somewhere else. This means that everyone’s needs are different, and some people plan to use their pools all year round. Given the frequency of use of the pool and its purpose, you need to be careful when buying. … Read more