Planning a Social Media Marketing Budget

The average business allocates 12% of its marketing budget to social media. This figure is expected to almost double over the next 5 years. Put simply, if you’re B2C, if you sell anything with visual interest or provide a useful service, you have no business not marketing through social media. But with the main purported … Read more

Why Digital Marketing is Crucial For Small Businesses

One of the greatest challenges all small businesses encounter is remaining significant to their customers even though they’re constantly competing with larger, more established organizations. Because of this, most business owners choose to focus on and improve their digital marketing efforts and strategies. But, is investing in digital marketing really that important? How can my … Read more

6 Hidden TikTok Features You’re NOT Using

The age of social media has been around for well over a decade now and generations of people do not know a world where things like Facebook, Instagram, and YouTube are not a thing. This is unimaginable to those of us who grew up or were growing up during the time in which the internet … Read more