B. Factors that affect the color of water
C. How the human eye perceives color
D. The colors of the light spectrum
19. What does the student mean when she says this:
(A) She does not believe that water is colorless.
(B) She has difficulty seeing certain colors.
(C) It is possible to see through water only if it is clear.
(D) It is interesting to look at things underwater.
20. Listen again to part of the conversation. Then answer the question.
Why does the student say this:
(A) To express her fear of very deep water
(B) To explain why she likes the color of the ocean
(C) To change the topic of the conversation
(D) To check her understanding of what the tutor said
21. According to the conversation, what factors influence the color of water?
Click on two answers.
A. Waves on the surface
B. The depth of the water
C. Sediments in the water
D. The water temperature
22. What can be inferred about a lake with brown water?
A.The lake is not safe for swimming.
B. The lake has a sandy bottom.
C. The water contains suspended particles.
D. The water is very deep in the center of the lake.
(IT) By watching cultural programs on television
(T) By going to the museum and the library
(IT) By listening to parents and grandparents
24. What does the professor mean by the term “cultural narrator”?
(A) The voice that tells a story on a television program
(B) The medium that conveys a culture’s values and beliefs
(C) A book that is considered a classic in its field
(D) A scholar who states theories about popular culture
25. According to the professor, why did Marshall McLuhan study popular culture?
(A) McLuhan wanted to understand the values of his students.
(B) McLuhan needed an interesting topic for his dissertation.
(C) McLuhan wanted to write stories for a popular magazine.
(D) McLuhan enjoyed watching television with his family.
26. What is the professor’s opinion of The Medium is the Message?
(A) It is a good source of information about cultural history.
(B) Its ideas are becoming less relevant today than in the past.
(C) It was the first book to argue that television was bad for society.
(D) It will influence how the students think about communication.
27. Listen again to part of the lecture. Then answer the question.
Why does the professor say this:
(A) To compare different ways of conveying a message
(B) To explain an important theory of communications
(C) To show that miscommunication is a serious problem
(D) To introduce a controversial topic of conversation
28. Listen again to part of the lecture. Then answer the question.
What does the professor imply about the effects of the media on society?
(A) The media did not affect society before the twentieth century.
(B) Television has a mostly negative effect on human behavior.
(C) The media’s effects are of widespread interest and concern.
(D) The Internet will be the most influential medium in the future.
29. What does the professor mainly discuss?
(A) Recent advances in agricultural technology
(B) How farm products are supplied to consumers
(C) Methods that farmers use to increase production
(D) Ways of transporting farm products to stores
30. Why does the professor say this:
(A) To illustrate the unreasonable demands of the typical consumer
(B) To compare consumers in North America with those in other places
(C) To give examples of common agricultural products in North America
(D) To explain why agricultural marketing technology is necessary
31. Which of the following are examples of the marketing function of harvesting?
Click on two answers.
A. Picking cotton
B. Sorting eggs by size
C. Moving corn to a grain elevator
D. Milking cows
32. According to the professor, why is assembling an important function in agricultural marketing?
(A) It allows markets to deal efficiently with large quantities.
(B) It gives consumers a variety of products to choose from.
(C) It results in products of uniform size, color, or quality.
(D) It helps farmers make decisions about what crops to grow.
33. What is the purpose of grading agricultural products?
(A) It encourages farmers to produce crops of the highest quality.
(B) It enables consumers to buy products that meet uniform standards.
(C) It allows the government to regulate agricultural markets.
(D) It promotes the development of better marketing infrastructure.
34. Why does the professor say this:
A. To show that agriculture involves taking risks
B. To illustrate the function of transporting
C. To compare various methods of harvesting
D. To describe job opportunities in marketing