Lizards - Known as Louie and Frank, the Budweiser Lizards were a pair of
green-with-envy speaking lizards who contemplated rubbing out their amphibian
competitors (the Frogs).
They were introduced in 1998 during Super Bowl XXXII ad spots
"Budweiser's Bad Day To Be A Frog" (created by Goodby, Silverstein and
The 1999 Super Bowl XXXIII continued the frog-hating
adventures of Louie & Frank in a series of three ads spots, one of which showed
the frogs "literally" giving Louie the lizard a tongue lashing (as payback for
the lizards plan to electrocute the frogs).
Frank and Louie later teamed with a
ferret who communicated in short, muffled squeaks. See also "Budweiser
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