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  Home > Index > Advertising > Mascots (Animals) > Bud 'Ice' Penquin  
 
 Advertising Mascots - Animals

Click for BudweiserBudweiser "Ice" Penquin - Advertising mascot for Anheuser-Busch that appeared in a series of "Beware the Penguins" TV spots in 1996. Like a "Cookie Monster" of the Bird set, the demonic Bud "Ice" Penguin sought out beer drinkers to take away their beer. When the penguin arrived on the scene, its eerie, subtle trademark catchphrase "Dooby, dooby, doo" struck fear into the hearts of the onlookers. Soon after Anheuser-Busch broadcast their penguin campaign, the nationally-known mens wear manufacturer Munsingwear (parent company of Supreme International Corp.) cried fowl and demanded that Anheuser -Busch Company stop using the penguin to promote its beer because they feared consumers may confuse their own smartly-dressed Munsingwear Penguin (a registered trademark since 1959) with the creepy Bud "Ice" Penguin. The Munsingwear group did not want to tarnish their reputation with such an association and because they do "not wish to promote the use of alcoholic beverages" 


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