Coca Cola Polar Bears - Chubby, soft, lovable
polar bear first introduced in the Christmas season of 1993 who replaced the
traditional image of Santa Clause drinking the company's product. Wearing a
bright red scarf, the Coca-Cola bear touted the goodness of this popular soft
drink with the slogan "Always Coca-Cola." In later campaigns, the viewing public
was introduced to the Polar Bear's family who were seen playing in the snow and
slipping and sliding across the frozen tundra.
The Coca Cola Polar Bear debuted in an ad spot entitled "Northern Lights" by the
Creative Arts Agency (and later Edge Creative). Created by freelance
writer/director Ken Stewart (and the animation company Rhythm & Hues), the ads
brought a group of polar bears to life as they sat on the frozen tundra, drank
bottles of Coca-Cola and watched the Aurora Borealis light up the sky.
The campaign later created two ads for the 1994 Olympic Games in which a polar
bear slid down a luge and soared off a ski jump and a holiday ad where baby
polar bear cubs select a Christmas tree.