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  Home > Index > Advertising > Mascots (Animals) > Dreyfus Lion  
 Advertising Mascots - Animals

Dreyfus the LionDreyfus Lion - Remember the full grown lion emerging from a New York city subway in the mid 1960s? That was Major, the Dreyfus Lion, symbol of the Dignity, Power and Confidence of the Dreyfus Fund. The lion idea was created by Jack Dreyfus, Chairman of the  Dreyfus Fund.

Scenes from the original Dreyfus Fund Commercial

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