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  Home > Index > Advertising > Mascots (Animals) > Joe Camel  
 
 Advertising Mascots - Animals

Joe 'The Cancerman' CamelJoe Camel - Hip party camel with no apparent hump first seen in 1988 in an R.J. Reynolds advertising campaign. In a series of glitzy colorful ads, Joe Camel hung out at hot nightspots, wearing shades, looking cool in fashionable clothing, and smoking, of course, Camel cigarettes. With the success of the campaign came charges from critics that R.J. Reynolds was purposely targeting minor boysa charge that RJR denied. The successful Joe Camel campaign was finally dropped in July 1997.

The Joe Camel character has been spoofed in Mad magazine, as well as the animated TV series THE SIMPSONS where "Menthol Moose" handed out free cigarettes to children.


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