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  Home > Index > Advertising > Mascots (Animals) > Merrill Lynch Bull  
 Advertising Mascots - Animals

Merrill Lynch CompanyMerrill Lynch Bull - Black longhorn bull who was the living incarnation of the tenacity, size, and bullish strength of the Merrill Lynch, Pierce, Fenner & Smith brokerage house. Merrill's lumbering figure could be seen cautiously walking through the aisles of a china shop or thundering down New York's Wall Street. Zane (the bull's real name) was owned by Ralph Helfer, the creator of Africa, USA an animal behavior center located in Southern California.

TRIVIA NOTE: In 1999, a similar Super Bowl ad spot for Hartford Financial Services showcased Australian TV star Skippy the Kangaroo as it wreaked havoc bouncing about a china shop. Luckily, the damage was covered by Hartford.

Merrill Lynch Corporate Logo
Merrill Lynch Logo

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