Schlitz Malt Liquor Bull - Black longhorn Brahma bull used in the Schlitz Malt Liquor TV commercials who broke through walls and windows when someone opened a can or bottle of Schlitz's Malt Liquor. Considering the consequences of opening a bottle of that company's product, the beverage company should have gone out of business years ago. The lawsuits from injured consumers and property claims from insurance companies should have bankrupt them. The bull's name was Zane. When the bull was young it was neutered (testicles removed) and so despite his ferocious look, this 2,000 pound bull was just as friendly as a baby. He was owned by Ralph Helfer, the creator of Africa, USA an animal behavioral training center located in Soledad Canyon, north of Los Angeles. A classic 1979 TV spot shouted praises for Schlitz Malt Liquor with the jingle "If you don't have Schlitz, you don't have gusto. Brother, you don't have beer."  Schlitz is produced by Pabst Brewery.           

             

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