 Sharpie
the Parrot - Reminiscent of the Jose Carioca parrot from the Disney
Brazil Production, the Gillette Safety Razor Co. parrot hawked the Gillette Blue
Blade razors during the 1950s over the repetitive jingles (by Scott-Textor's
vocalist) of "How are ya fixed for blades?" and "Look Sharp! Feel Sharp! Be
Sharp! Sharpie debuted in 1952 on the first World Series broadcast.
Sharpie
originally appeared as a white-lined animated figure superimposed over black
background and over the scenes of sports activities. Later, the line drawing was
turned into fully animated 60-second commercials.
Sharpie also advertised boxing
and other sporting events until 1960. The Sharpie the Parrot "How'r 'Ya Fixed?"
advertising campaign was created by the Maxon, Inc., Agency.
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