Sharpie the Parrot -
Reminiscent of the Jose Carioca parrot from the Disney Brazil Production,
the Gillette Safety Razor Co. parrot hawked the Gillette Blue Blade razors
during the 1950s over the repetitive jingles (by Scott-Textor's vocalist)
of "How are ya fixed for blades?" and "Look Sharp! Feel
Sharp! Be Sharp! Sharpie debuted in 1952 on the first World Series
broadcast. He originally appeared as a white-lined animated figure
superimposed over black background and over the scenes of sports
activities. Later, the line drawing was turned into fully animated
60-second commercials. Sharpie also advertised boxing and other sporting
events until 1960. The Sharpie the Parrot "How'r 'Ya Fixed?"
advertising campaign was created by the Maxon, Inc., Agency.
