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  Home > Index > Advertising > Mascots (Animals) > Spuds Mackenzie  
 
 Advertising Mascots - Animals

Spuds MacKenzie - White English bull terrier (weighing 47 pounds) with a rakish black mark around his right eye who was the canine mascot for the Anheuser-Busch Beer Company's Bud Light commercials from 1987-89 (first seen during the Super Bowl).

Budweiser's Spuds Mackenzie - The Original Party Animal

Billed as the "The Original Party Animal," Spuds with an entourage of 3 beautiful women known as the Spudettes, danced, skateboarded, high-dived, played hockey and rode horses across the TV screens of America. One poster campaign ("Free to Party") depicted Spuds at the signing of the Declaration of Independence where he declared "Let the Party Begin!"

Although popular with the public at large, such groups as The Center for Science in the Public Interest and Mothers Against Drunk Driving (MADD) decried the use of Spuds fearing it would entice young children to drink alcohol. He was later "drafted" to warn teenagers and other young people about the dangers of drinking and driving.

Spuds' (actually a female) real name was Honey Tree Evil Eye. She also appeared in the Martin Mull, Dick Shawn movie Rented Lips (1987).

Spuds' last years were spent in the North Riverside, Illinois, home of her owners Stan and Jackie Oles. After Spuds died of kidney failure in May of 1993 (at the age of 10) late night comedian Jay Leno informed the television viewers of THE TONIGHT SHOW that the family requested that no flowers be sent to the funeral but they could however send trees.

Parodies of the Spud's character appeared as Slurms MacKenzie ("The Original Party Worm") on the animated sci-fi cartoon FUTURAMA and on the cartoon THE SIMPSONS as the Simpson family dog, Santa's Little helper was hired as "Suds McDuff" (Duff Beer is Homer's favorite drink).

TRIVIA NOTE: Two other memorable TV ad dogs were the plump, yellow pooch who loved a doggie treat called Snausages; and Ralston Purina's Beggin' Strips dog who craved the taste of "BACON!!!"


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