Sugar Bear - The cool, muscular spokesbear for Post Sugar Crisp cereal, who attributed his strength to eating a good breakfast which included his sponsor's "vitamin-packed" product. He sang the jingle "Can't get enough of that Sugar Crisps." Sugar Bear's role in the commercials was to vanquish some bad guy causing trouble. Sugar wore a T-shirt over his brown body and spoke with a Bing Crosby-like voice (provided by Sterling Holloway). In later years, Sugar Bear even climbed the Great Wall of China to get his cereal, which is now called Post Golden Crisp and made of wholesome, sweetened puffed wheat. 

Early Cereal Boxes show the evolution of the Post Sugar Bear

             

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