Toucan Sam -
Tropical bird with a long, rainbow-stripped bill (to reflect all the
colors of his cereal) who is the mascot for Kellogg's Froot Loop breakfast
cereal. His main assignment in the commercials is to use his sense of
smell to help locate fruity tasting Froot Loops cereal. With a suave
carbon-copy voice of the late film actor Ronald Colman, Toucan Sam flew
through the jungles crying out "Follow my Nose, it always knows!" The Leo
Burnett Agency created the Toucan Sam advertising campaign in the early
1960s.
