Pixies - Three energetic pixies who cavorted about kitchens and
bathrooms cleaning dirty surfaces with Ajax Cleanser. Created by the Sherman & Marguette Advertising Agency for the Colgate-Palmolive Company in 1948, these three
pointy-eared personalities were TV's first animated commercial mascots. Their
Ajax Cleanser commercial also introduced TVs first jingle "You'll stop paying
the elbow tax, when you start cleaning with Ajax."
commercials, the pixies (a fat, a thin and a tall pixie all under three-inches in height) interacted with live-action shots
and piped such scripted lines as "Foams as it cleans," "Cuts grease fast" and
"Floats the dirt right down the drain." The commercials were accompanied by a
bouncy "Bum, Bum, Bum, Bum Bum" musical score written by Joe Rines.
The ads spots ran from the late 1940s through the 1950s.