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 Advertising Mascots - People

The Doublemint Twins SingingDoublemint Twins - Jayne and Joan Boyd of Hammond, Indiana, were two identical twin spokes-models who appeared in a series of 12 Doublemint Chewing Gum commercials from 1959 through 1963 playing tennis, riding bicycles, and sliding on toboggans as they touted the company's jingle "Double your Pleasure, Double Your Fun With Doublemint Gum." When Joan became pregnant in 1963, the Boyd Twins were dropped from the Wm Wrigley, Jr. Company advertising campaign. In later years Joan worked as a receptionist in Chicago, while Jayne lived in Beverly Hills with her TV producer husband, Al Schwartz. (People Weekly 7/21/97 p. 95)

In 2005, the Wm. Wrigley Jr. Company debuted a return to nostalgia ad campaign starring an attractive set of blond twins who sing "Whatever happened to simple fun?" as they peddle through today's loud, fast-paced, and stressful world on a tandem bicycle. As the wholesome 1960s-styled twins travel through the commercial, they sing such lyrics as "You didn't double your pleasure, you just doubled your pain" and "Deodorant's extreme, water's got caffeine, even the news is mean." The campaign (created by Chicago's BBDO ad agency) also hosted a contest that looked for other fun-loving twins who might win a spot in future Spearmint and Doublemint ads.

The Doublemint Twins - 2005

The Doublemint Twins in 2005 Ad Spots

Other famous twins who starred in the Doublemint commercials include Cybil and Tricia Barnstable (of 1970s sci-fi series Quark fame); twins Brittany and Cynthia Daniel (of 1990s drama SWEET VALLEY HIGH fame); and twins Heidi and Alissa Kramer (who played Meghan and Jenny Delaney, stellar cartographers on an episode of Star Trek Voyager). The Barnstable twin's popularity as the Doublemint Twins earned them the March 1981 cover shot of Playboy magazine. Sharon Sansaverino and Sheryl Valenti were the first black Doublemint Twins. They are the great-great-granddaughters of Ward Lee - an African boy (Cilucangy) sold into slavery in 1858.

The Doublemint chewing gum campaign was launched in 1914. The Doublemint Twins were created in the 1930s, and have since become one of the most successful advertising campaigns ever developed in the U.S.

The Doublemint Twins - 1939
1939 Doublemint Advertisement


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