 Doublemint
Twins - Jayne and Joan Boyd of Hammond, Indiana, were two identical twin
spokes-models who appeared in a series of 12 Doublemint Chewing Gum commercials
from 1959 through 1963 playing tennis, riding bicycles, and sliding on toboggans
as they touted the company's jingle "Double your Pleasure, Double Your Fun With
Doublemint Gum." When Joan became pregnant in 1963, the Boyd Twins were dropped
from the Wm Wrigley, Jr. Company advertising campaign. In later years Joan
worked as a receptionist in Chicago, while Jayne lived in Beverly Hills with her
TV producer husband, Al Schwartz. (People Weekly 7/21/97 p. 95)
In 2005, the Wm. Wrigley Jr. Company debuted a return to nostalgia ad campaign
starring an attractive set of blond twins who sing "Whatever happened to simple
fun?" as they peddle through today's loud, fast-paced, and stressful world on a
tandem bicycle. As the wholesome 1960s-styled twins travel through the
commercial, they sing such lyrics as "You didn't double your pleasure, you just
doubled your pain" and "Deodorant's extreme, water's got caffeine, even the news
is mean." The campaign (created by Chicago's BBDO ad agency) also hosted a
contest that looked for other fun-loving twins who might win a spot in future
Spearmint and Doublemint ads.
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The Doublemint Twins in 2005 Ad Spots |
Other famous twins who starred in the Doublemint commercials include Cybil and
Tricia Barnstable (of 1970s sci-fi series Quark fame); twins Brittany and
Cynthia Daniel (of 1990s drama
SWEET VALLEY HIGH fame); and twins Heidi and Alissa Kramer (who played Meghan and Jenny Delaney, stellar cartographers on an
episode of Star Trek Voyager). The Barnstable twin's popularity as the
Doublemint Twins earned them the March 1981 cover shot of
Playboy magazine.
Sharon Sansaverino and Sheryl Valenti were the first black Doublemint Twins.
They are the great-great-granddaughters of
Ward Lee - an African boy (Cilucangy) sold into slavery in 1858.
The Doublemint chewing gum campaign was launched in 1914. The Doublemint Twins
were created in the 1930s, and have since become one of the most successful
advertising campaigns ever developed in the U.S.
1939 Doublemint Advertisement
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