The
Dutch Boy - The fair-haired advertising mascot for
Dutch Boy Paints®
since 1907.
Back at the turn of the 20th century, a consortium of white
lead paint companies joined forces to become the National
Lead Company. To promote the union, they hired an artist to
create a new image for their paint brand which used a 16th century
"Dutch process" created by two chemists from Holland.
The NLC first hired Rudolf Yook, an illustrator of Dutch descent,
to create a trademark logo. The result was a sketch of little
boy dressed in overalls and carrying a paint bucket and brush.
The company then commissioned well known artist, Lawrence
Carmichael Earle to paint an oil portrait based on the sketch.
Using a local New
Jersey nine-year-old
Irish boy named Michael E. Brady for
his model, Earle created a portrait of a boy in overalls,
wooden shoes and a floppy cap, which has since been used to
symbolize the superior quality of their paint brand. The
company's slogan in 1936 read: "Save the Surface and You Save
All."
TRIVIA NOTE: The story of the "The
Little Dutch Boy" (about a quick-thinking sunny-haired boy who places his
finger in a hole to plug a leaking dike) was based on the
story about a young boy in the 1865 novel "Hans
Brinker, or the Silver Skates"
by American writer, Mary Elizabeth Mapes Dodge. (In chapter 18,
"Friends in Need" there is this story read out in class - Lesson
62 - called 'The Hero of Haarlem.") Inspired
by the fictitious story, the town of Spaarndam, a city in the
Netherlands near Haarlem, erected a statue to the brave boy.
Dutch Boy®
is a
division of Sherwin
Williams®