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Duncan
Hines - Famous traveling restaurant critic known for
his food guide Adventures in Good Eating: a Guidebook to the
Best Restaurants along America's Highways.
When Mr. Hines rated a restaurant as top notch,
he presented a sign that read: "Recommended by Duncan Hines." In
1935, Duncan, a direct mail firm salesman in Chicago and his
wife, Florence (died 1939), compiled a list of 167 recommended
restaurants from 30 states and Washington, D.C. which they
presented as Christmas gifts. Hines included the message: "I
am passing this information on to you, hoping that it may yield
enjoyment and delectation, should you find yourself in the
vicinity of one of these 'harbors of refreshment' as you travel
hither and yon." The response to the list of was
overwhelming and in 1936 Hines published his now classic food
guide followed by a 1939 book of recipes called Adventures in
Good Cooking. With the publication of Hines' books travelers
now had a reliable source to find good food or safe lodging. It
outsold the Michelin Guide, a similar publication of the
times. Hines also earned the trust of the American public by
refusing to accept advertising or payment of any kind from the
establishments he recommended.
After the death of his wife Florence, Duncan Hines returned to
Bowling Green in 1939 and built his home and office devoted to
his burgeoning travel business. That same year Hines listed
Sander's Cafe, a lunchroom behind a gas station in Corbin,
Kentucky as a great place for food especially its southern fried
chicken. This little roadside eatery was the inspiration for the
Kentucky Fried Chicken restaurant chain. In addition to his
hospitality books, Hines was featured on
Mutual Radio Network on a daily basis, and weekly, his newspaper
column appeared in a hundred newspapers with a combined
circulation of 20 million. In
1948, Duncan Hines lent his name to a new line of cake mixes and
other quality products in association with
North Carolinian
Roy H. Park, a publisher and advertising executive. The products
were sold as Hines-Park Foods, Inc. in
Ithaca, New York and
manufactured by Nebraska Consolidated Mills of Omaha. The name
brand soon became a national best selling product. The first
product to use the Duncan Hines seal of approval was a vanilla
ice cream introduced in May 1950. Procter & Gamble later
purchased the Duncan Hines product line in 1956.
Aurora Foods Inc.
acquired Duncan Hines brand in 1997. Duncan Hines was born in
Bowling Green, Kentucky on March 26, 1880.
By 1947 Duncan Hines was better known than fellow
Kentuckian, Alben Barkley, the then Vice
President of the United States. At the time of his death on
Sunday, March 15, 1959 from lung cancer, Hines, an alumnus
of Bowling Green Business University and
food crusader who transformed the American restaurant and
packaged food industries, had
sold over five million copies of his book Adventures in Good
Eating. His funeral services were held
at the Christ Episcopal Church.
Hines' other published works
included Lodging for a
Night (1938), The Art of Carving in the Home (1939),
Duncan Hines Vacation Guide (1948), Duncan Hines' Food
Odyssey (1955) and Duncan Hines Dessert Book (1955).
Since 1996, the citizenry of
Bowling Green have celebrated Hines' career with the annual
Duncan Hines
Festival each August.
There is also a Duncan Hines
Scenic Road, an 82-mile rural
route that runs
through Warren and Edmonson counties. It
begins and ends at the former home
of the Duncan Hines and
passes through Smith`s Grove
and Mammoth Cave National Park in Kentucky. In 2001,
Aurora Foods launched its new Duncan Hines logo
during New York City's St. Patrick's Day parade in Times Square.
The ads ran 54 times on a video screen to an audience of
millions.

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