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 Advertising Mascots - People
Morton Salt MascotMorton Salt Girl - The company mascot for the Morton Salt Company since the early 1900s. The idea for the Morton Salt Girl (who has never been given a name) came about when the company began adding magnesium carbonate to their salt product in 1911. This additive kept the moisture level at a minimum and promoted a freer flowing salt product. To advertise this concept to its customers, the company created the image of little girl walking underneath an umbrella as she carried a round container of Morton salt with the spout open and salt running out on the ground. The ads ran in Good Housekeeping magazine. Their slogan read: "Even in rainy weather, it flows freely." Eventually, the slogan was modified to say "When it rains, it pours." From time to time, the image of the Morton Salt Girl has been modified with a more modern look (new dresses and hairstyles). First in 1921 and then in 1933, 1941, 1956, and 1968.

Morton Salt Girl Over the Years

1914 Morton Salt Girl

1921 Morton Salt Girl

1933 Morton Salt Girl

1914 1921 1933

1941 Morton Salt Girl

1956 Morton Salt Girl

1968 Morton Salt Girl width=

1941 1956 1968

Now owned by the Rohm and Hass chemical conglomerate, Morton International is the number-one salt company in North America and the only nationally distributed salt in the United States.

The company takes its name from its founders, Joy and Mark Morton. Initially Joy Morton worked as a partner with E. I. Wheeler & Company, a Chicago company that sold salt. When his partner died in 1885, Joy teamed with his brother Mark to form the Joy Morton Company which eventually became the Morton Salt Company in 1910.

Their company's distinctive 26oz blue and white cardboard canister with an aluminum pouring spout was invented by J. R. Harbeck. Prior to that time, salt was sold in bags which tended to become hard and lumpy due to salt's hydroscopic properties.

In 1924, Morton added iodine to their salt to help eliminate iodine deficiency problems in the general population. Advertisements reading "Face the facts mothers, for your children's sake, this simple addition to diet improves food and protects health." and "Brilliance for Little Minds, Strength for Little Bodies" promoted the importance of iodine in the diet.

Morton's Salt Ad, 1951
1951 Morton's Salt Ad


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