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 Advertising Mascots - People

Mr. CleanMr. Clean - To capture part of the liquid cleanser market dominated at the time by Lestoil, Proctor & Gamble hired the services of Tatham-Laird, Inc. to create a competitive TV ad campaign. They came up with a brawny, baldheaded man with a gold ring in his left earlobe named Mr. Clean (created by animator Hal Mason). The Mr. Clean jingle was written by Thomas Scott Cadden and sung by Don Cherry and Betty Bryan. The Mr. Clean commercials premiered in B/W on August 11, 1958. House Peters Jr. played TV's original live-action Mr. Clean.

Mr. Clean gets rid of dirt and grime
And grease in just a minute,
Mr. Clean will clean your whole house
And everything that's in it.
Mr. Clean Mr. Clean. Mr. Clean.

– Lyrics to the Mr. Clean Jingle.

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