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 Advertising Mascots - People

Paris Hilton - High society party girl/model- turned-actress who starred in a steamy "That's Hot" Spicy BBQ burger campaign for Carl's Jrs/Hardees franchise in the spring of 2005. Created by Mendelsohn Zien Advertising LLC, the spot showed Paris seductively washing a black Bentley automobile with wild, soapy abandon. Of course, being scantily clad in a sexy and revealing swimsuit didn't hurt either.

In between sudsing the car and herself, Paris pulled out a hefty Carl's Jr. hamburger which she sensuously devoured on camera for an intended target audience of adolescent male (and assorted lesbian) consumers. The ad ends with Hilton's signature line: “That’s hot.”

Some critics of the spot like Melissa Caldwell, research director for
the Parents Television Council thought the ad was tawdry saying “This commercial is basically soft-core porn. It’s inappropriate for

Hilton's ad is similar to a 30-second 2003 Monday Night Football TV commercial for Sirius Satellite Radio starring Pamela Anderson who wore a wet tank-top as she scrubbed down a young man's car with her curvaceous body (and polished the chrome with her bottom).

Immediately following the debut of the campaign, "Carl's Jr." grew an astounding 802 percent between the weeks ending May 21 and May 28, according to Hitwise, a competitive intelligence service.

TRIVIA NOTE: Hilton Hotel heiress, Paris Hilton gained celebrity status after appearing in a sex tape filmed in 2003 by her lover Rick Soloman (Shannen Doherty's ex-husband). Paris' private moments soon began appearing on the Internet and being sold by nefarious folks who sought to profit from her embarrassing sexcapade. Saddened at the exploitation of Paris, the Hilton family issued this public relations release:

"The Hilton family is greatly saddened at how low human beings will stoop to exploit their daughter, Paris, who is sweet-natured, for their own self-promotion as well as profit motives."

A few years earlier, a similar situation happened to Pamela Anderson, the former star BAYWATCH when her homemade sex tapes starring herself and then husband Tommy Lee were stolen from their home and quickly found their way onto the Internet.

Despite, her claims at being publicity shy, Paris has never been shy with showing off her body. Before her sex tape scandals broke, Paris Hilton modeling career for designers Marc Bouwer, Tommy Hilfiger and Catherine Malandrino had produced a number of revealing and sexy photographs that are just as revealing and enticing as her Carl's Jr. commercial.

Paris Hilton's acting career prior to the Carl's Jr spot included roles in the films House of Wax (2005), Raising Helen (2004), Dr. Seuss' The Cat in the Hat (2003), Wonderland (2003), short film QIK2JDG.(2002) - as a strung-out supermodel; and Zoolander (2001).

Her TV credits included: a cameo appearance on SNL's weekend update with Jimmy Fallon (2003); Fox reality series "The Simple Life" with Nicole Richie where these high society girls live on a farm and then travel across the country in a Winnebago (2003/2004); guest role as a pampered fiancée of a high roller on the NBC drama "Las Vegas" (2004).

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