Sara Lee - The corporate
mascot for the Sara Lee Corporation. Their mascot is based on
Sara Lee Lubin, the daughter of Charles W. Lubin, a bakery
entrepreneur who pooled his resources ($700) with his brother-in-law
in 1932 and purchased a small chain of bakeries called Community
Bake Shops. When Lubin later introduced a new line of cheesecakes, he (on the advice of his wife, Tillie) decided to name his
new cheesecakes after his eight-year-old daughter,
Sara Lee. And, from the beginning, Lubin insisted his product
"had to be perfect" because they bore his daughter's name. The
secret of his bakery products was in his manufacturing method in
which he completely froze his baked products after they come out
of the oven - thus guaranteeing freshness.
In January 1950, Lubin organized
as the Kitchens of Sara Lee. In 1956, his company was purchased by Consolidated Foods who
later changed their name to the Sara Lee Corporation in 1985.
Today, the Sara Lee Bakery Group is a division of a larger Sara
Lee Corporation whose expanded
product lines include such
categories as packaged meats, coffee, tea, underwear (Hanes), intimate
apparel, body care, air care, shoe care and air fresheners.
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Sara Lee's
Creamy, Cheesecakes |
The
slogan for the Sara Lee Bakery Group is "Nobody Doesn't Like
Sara Lee!"
The Sara Lee slogan is
sometimes incorrectly stated as "Nobody Does It Like Sara Lee."
TRIVIA
NOTE: The real Sara Lee Lubin never held a management
position in the corporation but did work part-time in the plant
offices. Over the year, however, she did appear as a corporate
spokesperson for the company in some advertisements. Today, Sara
Lee Lubin Schupf is a philanthropist and devotes her time in
supporting education causes such as the advancement of woman and
girls in science. In 1995, Sara Lee funded a professorship at
Skidmore College (NY) to be called the Charles Lubin Family
Chair for Women in Science. Sara Lee Lubin graduated from
Skidmore College in 1962. Sara's father, Charles W. Lubin (born
November 16, 1903) died of a heart attack on July 15, 1988
in Chicago, Illinois.
Sara Lee's corporate headquarters is based in
Chicago's "Loop" District at Three First National Plaza, 70 West
Madison, Chicago, Illinois In 2001, their Food Division
relocated from the Memphis, Tennessee region to
an 80,000-square-foot
Hawthorne Center at Reed Hartman Highway and Carver Road in
Blue Ash near Cincinnati.
