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 Advertising Slogans

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Company / Product Slogans
IBM "I think, therefore IBM" (Ogilvy & Mather)
"Solutions for a small planet."
 Chaplin's Little Tramp character
 (Lord, Geller, Federico, Einstein, 1982)
Imperial Margarine "Always look to Imperial for the best."
"Fit for a king."
"Flavor so good I feel like a queen."
International Ladies' Garment Workers' Union "Look for the Union Label"
Note: In 1995 the ILGWU merged
with Amalgamated Clothing and Textile Workers Union (ACTWU) to form a new union called UNITE (Union of Needletrades, Industrial and Textile Employees).
International Paper Company "Where good ideas grow on trees."
 (Lloyd Bridges voice-over)
Irish Spring Soap "Fresh and clean as a whistle."
"Manly yes, but I like it, too...Irish Spring"
Isuzu "You have my word on it."
 (
Della Famina, Travisano & Partners, 1985-89)
Ivory Soap "99 and 44/100% percent pure."
 (Proctor & Gamble Co., 1882)

 

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