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Advertising Slogans
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Company / Product
Slogans
IBM
"I think, therefore IBM" (Ogilvy & Mather)
"Solutions for a small planet."
Chaplin's Little Tramp character
(Lord, Geller, Federico, Einstein, 1982)
Imperial
Margarine
"Always
look to Imperial for the best."
"Fit for a king."
"Flavor so good I feel like a queen."
International
Ladies' Garment Workers' Union
"Look for the Union Label"
Note: In 1995 the ILGWU merged
with Amalgamated Clothing and Textile Workers Union (ACTWU) to form a new
union called UNITE (Union of Needletrades, Industrial and Textile
Employees).
International
Paper Company
"Where good
ideas grow on trees."
(Lloyd Bridges voice-over)
Irish Spring Soap
"Fresh and clean as a whistle."
"Manly yes, but I like it, too...Irish Spring"
Isuzu
"You have my word on it."
( Della Famina,
Travisano & Partners, 1985-89)
Ivory Soap
"99 and
44/100%
percent pure."
(Proctor & Gamble Co., 1882)
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