| Company / Product |
Slogans |
|
Wall Street
Journal |
"The daily diary of the American dream." |
|
Waterford Glass |
"Born in fire, blown by mouth and cut
by hand with heart."
"Even when a piece of Waterford is dated,
it's timeless."
"Every piece is a work of art." |
|
Weebles |
"Weebles wobble but they
don't fall down."
|
|
Wendy's |
"Where's the beef!" (Spoken
by Clara Peller -
Dancer-Fitzgerald-Sample,
1984)
"It's Better Here." |
|
Western Airlines |
"It's the o-o-only way to
fly."
(Delta Airlines bought Western Airlines in 1986) |
|
Western Union |
"The fastest way to send money --
worldwide" |
|
Westinghouse |
"You can be sure if it's a
Westinghouse"
|
|
Wheaties Cereal |
"The Breakfast of
Champions."
(Blackett-Sample-Hummert, 1930s) |
|
Whiskas Cat Food |
"Eight out of ten cats prefer it." |
|
Wind Song
|
"I can't seem to forget you,
your Wind Song
stays on my mind."
|
|
Winston
Cigarettes |
"It's what's up front that
counts."
"Winston tastes good like a...
(Clap! Clap!) cigarette should."
|
|
Wisk Laundry
Detergent |
"Ring around the collar"
(BBDO, 1968) |
|
Wonder Bread
|
"It's Slo-baked" (1920s)
"Wonder Bread helps build strong bodies 8 ways"
(Introduced in the 1930s)
"Wonder Bread helps build strong bodies
12 ways." (upgraded in the 1950s)
"The Wonder Years" (Term coined in 1960s)
"Introducing the Wonder of Light Breads" (1980s)
"Remember the Wonder" (1995)
"America's Favorite Bread" (2000)
"These are the Wonder Years" (2000s)
"80 WONDER-ful Years" (2000s)
Note: The FTC demanded an ad slogan be withdrawn
after Wonder Bread added calcium (the 13th way) and claimed it improved
children’s brain function and memory.
In the television ads aired in the second
half of 2000, the fictional Professor Wonder said, “Neurons in your brain
need calcium to transmit signals. Without it they can be, well, a little
slow.'' There was no scientific evidence for the claim. The case was settled
in 2002. |
|
Woodbury Soap |
"The skin you love to touch"
(J. Walter Thompson Co., 1911)
Note: Note:
In 1901, Jergens expanded its business by purchasing the John H. Woodbury
Company. Woodbury sold its trademark and rights to a number of products
including the highly popular "Woodbury Facial Soap".
Woodbury Soap was the first product to use
a picture of a nude woman in its advertisements. In 1936, a photo by Edward
Steichen showed a full-length rear view of a woman sunbathing. In 1931,
Woodbury Soap signed singer Bing Crosby for the CBS program The Bing
Crosby Show and later comedian Bob
Hope to a 26-week contract
for NBC to star in the Rippling Rhythm radio program
that first aired on May 9, 1937. |
