|
COMPANY / PRODUCT |
SLOGANS |
|
Wall
Street Journal |
"The daily diary of the
American dream." |
|
Waterford
Glass |
"Born in fire, blown by
mouth and cut
by hand with heart."
"Even when a piece of Waterford is dated,
it's timeless."
"Every piece is a work of art." |
|
Weebles |
"Weebles
wobble but they don't fall down."
|
|
Wendy's |
"Where's
the beef!" (Spoken by Clara Peller -
Dancer-Fitzgerald-Sample, 1984)
"It's Better Here." |
|
Western
Airlines |
"It's
the o-o-only way to fly."
(Delta Airlines bought
Western Airlines in 1986) |
|
Western Union |
"The fastest way to send money --
worldwide" |
|
Westinghouse |
"You
can be sure if it's a Westinghouse"
|
|
Wheaties
Cereal |
"The
Breakfast of Champions."
(Blackett-Sample-Hummert,
1930s) |
|
Whiskas
Cat Food |
"Eight out of ten cats
prefer it." |
|
Wind Song
|
"I
can't seem to forget you, your Wind Song
stays on my
mind."
|
|
Winston
Cigarettes |
"It's what's up front that counts."
"Winston
tastes good like a...
(Clap! Clap!) cigarette should."
|
|
Wisk
Laundry Detergent |
"Ring around the collar" (BBDO, 1968) |
|
Wonder
Bread
|
"It's Slo-baked" (1920s)
"Wonder Bread helps build strong bodies 8 ways"
(Introduced in the 1930s)
"Wonder Bread helps build
strong bodies
12 ways." (upgraded in the 1950s)
"The Wonder Years" (Term coined in 1960s)
"Introducing the Wonder of Light Breads" (1980s)
"Remember the Wonder" (1995)
"America's Favorite Bread" (2000)
"These are the Wonder Years" (2000s)
"80 WONDER-ful Years" (2000s)
Note: The FTC demanded an ad slogan be withdrawn
after Wonder Bread added calcium (the 13th way) and claimed it improved
children’s brain function and memory.
In the television ads aired in the second
half of 2000, the fictional Professor Wonder said, “Neurons in your brain
need calcium to transmit signals. Without it they can be, well, a little
slow.'' There was no scientific evidence for the claim. The case was
settled in 2002. |
|
Woodbury Soap |
"The skin
you love to touch"
(J. Walter Thompson Co., 1911)
Note:
Note: In 1901, Jergens expanded its business by purchasing the John H.
Woodbury Company. Woodbury sold its trademark and rights to a number
of products including the highly popular "Woodbury Facial Soap".
Woodbury Soap was the first product to use a picture of a
nude woman in its advertisements. In 1936, a photo by Edward Steichen
showed a full-length rear view of a woman sunbathing. In 1931,
Woodbury Soap signed singer Bing Crosby for the CBS program The Bing
Crosby Show and later comedian Bob
Hope to a 26-week contract for NBC to star in
the Rippling Rhythm radio program that first aired on May 9,
1937. |
