Rockford's Firebird - On
the detective series THE ROCKFORD FILES/NBC/1974-80. James Garner
starred as Jim Rockford, an easy-going but rugged Los
Angeles-based ex-con turned private eye. Jim lived in a mobile
home park on the beach and traveled about the southland in a
gold Firebird Esprit [models 1975-1978]. Its license read:
853-OKG. When someone needed to hire Jim they contacted him by
telephone [213-555-2368] and left a message on his answering
machine. When Jim got the chance, he hopped into his Firebird
and started working the case.

James Garner with his Pontiac Firebird
TRIVIA NOTE: According to James
Garner, the license plate number (853-OKG) on Jim Rockford's
Firebird was thought up by his agent. It represents August of
1953 when James Garner got his first acting role and the OKG
comes from his home state of Oklahoma and the first letter of
his last name!