 Clio Awards
- The official award of the American TV and Radio Commercial
Festival Group for the best American made radio and TV
advertisements. Founded in 1959 to celebrate creative excellence
in advertising, the first national Clio Awards were presented in 1960 (international awards
since 1966). Winners are chosen by a panel of 450 advertising professionals from around the globe.
The awards come in three levels of excellence: Gold, Silver
and Bronze.
In 1991, the news headlines read: "The Collapse of
Clio Snafus and Intrigue Make A Mockery Of Our Industry's Most
Prestigious Award." It seemed that members of the Clio awards were
implicated in financial and drug problems. In May of 1991, 11 of
the CLIO staff quit after a month of payless paydays. Several
months later, however, a group of investors headed by Chicago
publisher Ruth Ratny attempted to reorganize the CLIO fiasco and
set the awards program back on its feet.
TRIVIA NOTE: In Greek Mythology, Clio, the patron goddess of History, was one of
the nine patron goddesses of the arts and daughter of Zeus and
Mnemosyne.
External Links
Back to Top
|
