ALMA Awards -
Sponsored by the National Council of La Raza (NCLR), the
largest national Hispanic civil rights and advocacy organization in
the U.S., the American Latino Media Arts (ALMA) honors outstanding Latino artistic achievement in television,
film, and music and the enhancement of the Latino image in the
entertainment industry. The ALMA (Spanish for "Spirit" or "Soul")
awards were created in 1995 to promote the f air, accurate, and
balanced portrayals of :Latinos in the media.
The 2006 ALMA Awards (which aired Monday, June 5th on ABC at
9:30/8:30C) was hosted by Eva Longoria (of ABC's Desperate
Housewives). Other celebrities at the event included
Jessica Alba, George Lopez, Sara Ramirez, Michael Douglas, Sofia Vergara,
and Wilmer Valderram.
Performers on hand were
Big & Rich, Cowboy Troy, Paulina Rubio, and Emilio. Plus, Gloria Estefan, Brian McKnight, Vico C and the Ying Yang Twins.
Special awards were presented for outstanding artistic impact,
lifetime achievement, and overall positive influences of Latino
images in the entertainment industry. Eva Longoria was ALMA's "Person
of the Year."
“I am honored that NCLR has asked me to host this important
television special. As a past ALMA recipient, it’s even more
meaningful for me to play such a major role in highlighting our
Latino talent in Hollywood.” -- Eva Longoria
"Before we were always the poor immigrant who got vandalized or
the dope pushers on TV, take your pick. Now, Jimmy Smits is over
there on The West Wing getting ready to be president of the
United States. I mean, that's a big step." -- Alex Nogales, president
of the National Hispanic Media Coalition.
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