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Ethnic & Image Awards

ALMA Award StatueALMA Awards - Sponsored by the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., the American Latino Media Arts (ALMA) honors outstanding Latino artistic achievement in television, film, and music and the enhancement of the Latino image in the entertainment industry. The ALMA (Spanish for "Spirit" or "Soul") awards were created in 1995 to promote the f air, accurate, and balanced portrayals of :Latinos in the media.

The 2006 ALMA Awards (which aired Monday, June 5th on ABC at 9:30/8:30C) was hosted by Eva Longoria (of ABC's Desperate Housewives). Other celebrities at the event included Jessica Alba, George Lopez, Sara Ramirez, Michael Douglas, Sofia Vergara, and Wilmer Valderram.

Performers on hand were  Big & Rich, Cowboy Troy, Paulina Rubio, and Emilio. Plus, Gloria Estefan, Brian McKnight, Vico C and the Ying Yang Twins.

Special awards were presented for outstanding artistic impact, lifetime achievement, and overall positive influences of Latino images in the entertainment industry. Eva Longoria was ALMA's "Person of the Year."

ALMA Awards Graphic

“I am honored that NCLR has asked me to host this important television special. As a past ALMA recipient, it’s even more meaningful for me to play such a major role in highlighting our Latino talent in Hollywood.” -- Eva Longoria

"Before we were always the poor immigrant who got vandalized or the dope pushers on TV, take your pick. Now, Jimmy Smits is over there on The West Wing getting ready to be president of the United States. I mean, that's a big step." -- Alex Nogales, president of the National Hispanic Media Coalition.


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