 Coca-Cola Polar Bears - Chubby, soft, lovable
polar bear first introduced in the Christmas season of 1993 who replaced the
traditional image of Santa Clause drinking the company's product. Wearing a
bright red scarf, the Coca-Cola bear touted the goodness of this popular soft
drink with the slogan "Always Coca-Cola." In later campaigns, the viewing public
was introduced to the Polar Bear's family who were seen playing in the snow and
slipping and sliding across the frozen tundra.
The Coca-Cola Polar Bear debuted in an ad spot entitled "Northern Lights" by the
Creative Arts Agency (and later Edge Creative). Created by freelance
writer/director Ken Stewart (and the animation company Rhythm & Hues), the ads
brought a group of polar bears to life as they sat on the frozen tundra, drank
bottles of Coca-Cola and watched the Aurora Borealis light up the sky.
The campaign later created two ads for the 1994 Olympic Games in which a polar
bear slid down a luge and soared off a ski jump and a holiday ad where baby
polar bear cubs select a Christmas tree.
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