Snuggle  - Cuddly beige spokes-bear for Snuggles Fabric Softener manufactured by Lever Brothers Company (Unilever). The Snuggles bear puppet was designed by Kermit Love (who created the costume of Big Bird for PBS's SESAME STREET). The Snuggles puppet used in the 30-second TV spots needs three puppeteers to operate it, among them Love's partner, Nikki Tilroe. Snuggles' voice was provided by veteran voice actor Corinne Orr. Her Snuggles' voice was based on a previous character called Spridle's, a little boy character on the animated Tatsunoko Production cartoon series SPEED RACER/SYN/1967. However, Spridle's voice is a bit hoarser. Since his debut Snuggles has been the subject of some humorous stories like the Grudge Match between Snuggles Winnie the Pooh. And then there was THE DAVID LETTERMAN SHOW that featured the Top 10 Fears of Snuggles the Fabric Softener Bear on November 29, 1988. (per The Book of Top Ten Lists, 1990). They included:

10.	Might someday have to chew own leg off to escape from lint trap.
9	Sleeping in laundry basket exposes him to attack by housecats.
8.	He may wind up in a washer with Al Sharpton's undershirts.
7.	People will find out about that mauled camper back in '78.
6.	Excess softener will leave him unable to perform as a male.
5.	First wife Joey Heatherton will write book claiming he beat her regularly.
4	Winnie-the-Pooh will get drunk at family gathering and start loudly suggesting that he should be the fabric softener bear.
3.	Something might happen to George Bush.
2.	Company doctors will perform some kind of surgery to insure he remains "snuggly" forever.
1	The Pillsbury Doughboy will ask him to poke lower.

TRIVIA NOTE: The Unilever corporation sued 3DO Entertainment to pull their TV commercials for BattleTanx and BattleTanx: Global Assault. In 1999, a federal court found that the "Treddy Bear" used in the commercials resembles the Snuggle fabric softener bear. Reportedly, Unilever said that they didn't want their teddy bear trademark associated with "kidnapping children, cities destroyed, and violence abound." The TV commercial for the original BattleTanx showed a tank running down a bear who resembled Snuggles the Bear. In 2002, the US. Consumer Product Safety Commission recalled four million Snuggles teddy bears given away as a promotion because of potential choking hazards regarding the Snuggles teddy bears' eyes and noses coming off. The bears were distributed free with the purchase of the Snuggles fabric softener between May 1997 and December of 2001.In Germany Snuggles is called Kuschelweich.