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Home > Index > Animals > Birds > Ad Mascots > AFLAC Duck
       
  Birds - Advertising Mascots  
     
 

AFLAC Duck - Click for AFLAC InsuranceAFLAC Duck - The persistent white spokes-bird for the AFLAC Insurance Company that appeared in a series of humorous commercials debuting in January 2000. The AFLAC duck's trademark catchphrase is "AFLAC!" The nameless bird's mission is to  remind people of the company's name. In one commercial, the duck wanders into the bedroom of two people contemplating starting a family and ends up in between the couple with its orange-webbed feet protruding from under the covers. In another spot, the bird pursues an airline passenger and appears outside of the plane's window shouting "AFLAC!" as a passengers looks out the tiny portal. In these two cases and additional spots, after the duck screams "AFLAC!" the narrator says, "AFLAC. Without it, no insurance is complete." The AFLAC duck (voice provided by comedian Gilbert Gottfried) is the corporate advertising symbol for the AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS (AFLAC), a leading provider of supplemental insurance sold at the worksite in the United States and the largest foreign insurer in Japan. Insuring more than 40 million people worldwide, AFLAC is the principal subsidiary of AFLAC Incorporated, an international holding company based in Georgia. Fortune magazine named AFLAC to its list of "The 100 Best Companies to Work for in America" for the third consecutive year in January 2001. The AFLAC TV campaign was created by the Kaplan Thaler Group of New York while the duck used in the spots was designed by the Stan Winston Studio, a California special effects firm.  

 
 

 

 
 
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