Return to Homepage
 
... Dedicated to the TV Addict in All of Us

   The place to be....for the Characters, Places & Things on Television

What's New at TV Acres  
 
  Home > Index > Animals > Cats > Advertising > MGM Lion  
 
Cats - Advertising Mascots

Click for MGM StudiosMGM Lion - MGM's trademark lion mascot (a.k.a."Leo") is seen at the beginning of every MGM feature film. Leo first roared July 31, 1928 for the debut of the movie White Shadows of the South Seas. The roar was heard via a phonograph record since it was a silent movie. The MGM lion logo was created in 1916 for the Goldwyn Pictures Corporation by advertising executive Howard Dietz.

The logo was based on the Columbia University fight song Roar, Lion, Roar. In 1924, when Goldwyn merged with Metro and Louis B. Mayer, the lion logo became the trademark for the new company. Over the years a number of lions have portrayed Leo including Slats, Jackie and Tanner.

Around the circle that framed Leo the Lion in the beginning of each film, the MGM motto "Ars Gratia Artis" (Art for Art's Sake) was displayed. The history of the MGM Studios was chronicled in the video When the Lion Roars (1991).

TRIVIA NOTE: The Mary Tyler Moore MTM productions parodied the MGM lion logo by using a sweet little kitty cat meowing at the end of each of their show's. Leo the lion was also the name of the simple hand puppet with wide eyes and spiky whiskers used as commercial spokesperson for the Lyons Moving & Storage Company in the 1950s. Leo wore a moving man's uniform with bow-tie and a hat. See also  CATS: "MTM Kitty (Mimsey)" 


External Links

 

Back to Top  
 
 
Home | Site Map | Search | Contact Us | Privacy Policy | Archive
Copyright © TV Acres. 2000-2013 All rights reserved. Reproduction in whole or in part without permission is prohibited. All photos are the property of their respective companies.