 Merrill
Lynch Bull - Black longhorn bull who was the living incarnation of the
tenacity, size, and bullish strength of the Merrill Lynch, Pierce, Fenner &
Smith brokerage house. Merrill's lumbering figure could be seen cautiously
walking through the aisles of a china shop or thundering down New York's Wall
Street. Zane (the bull's real name) was owned by Ralph Helfer, the creator of
Africa, USA an animal behavior center located in Southern California.
TRIVIA NOTE: In 1999, a similar Super Bowl ad
spot for Hartford Financial Services showcased Australian TV star Skippy the
Kangaroo as it wreaked havoc bouncing about a china shop. Luckily, the damage
was covered by Hartford.
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