The Noxema Girl - Swedish-born model, Gunilla Knutson starred in a series of shaving cream commercial for Noxema in the 1960s. The ad's suggestive catchphrase "Take it off, take it all off" prompted Rhode Island Senator John Pastore, chairman of the Senate Subcommittee on Communications to urge TVs Code Review to prevent such "Egregious sex" from airing on television.  See also - ADVERTISING MASCOTS - "The Noxema Girl"